About Luther Birdzell | DS2D.ai — CRM-First AI Accelerator

Why CRM First?

After delivering 100+ AI projects since 2013, I noticed something that changed everything about how I work with CEOs:

The fastest path to ROI is always through data you already have.

Every company I've worked with has years of CRM data — customer interactions, deal history, win/loss records, engagement patterns. It's the richest data source in any business. And almost nobody is mining it for the insights that actually drive revenue.

CEOs keep asking me about "AI transformation" and "digital strategy." I keep telling them the same thing: start with your CRM. The money is right there.

That's why I built the AI Accelerator as an 8-week sprint focused entirely on CRM data. No new systems. No IT overhaul. No risky pilots. Just deep analysis of data you already collect — and a clear report showing you exactly where the untapped revenue is.

Once you see what your CRM data reveals, the next step is obvious: apply the same approach to operations and finance. That's when transformation happens naturally — not because a consultant told you to, but because you saw the results with your own eyes.

Why Luther

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CEO Who Speaks Data Science

Former CEO who's built and sold AI companies. I've sat in your chair, pitched investors, and justified budgets to boards. I translate data insights into the language of revenue, margin, and valuation — because that's the language that matters.

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Builder, Not Just Advisor

I don't hand you a strategy deck and walk away. I connect to your CRM, analyze the data, build the models, and deliver actionable insights. Working systems, not PowerPoints.

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Proven CRM-First Approach

I've done this 100+ times. I know exactly which CRM patterns predict revenue growth, which signal churn, and which reveal pricing opportunities. No guessing — just pattern recognition from years of experience.

Track Record

CRM & Customer Intelligence

Customer segmentation and lifetime value modeling — identify who your best customers are and why
Win/loss pattern analysis — discover what makes deals close (and what kills them)
Churn prediction and prevention — catch at-risk customers before they leave
Pricing optimization — find the sweet spot between volume and margin
Pipeline intelligence — forecast revenue with confidence, not guesswork

AI & Technical Depth

100+ AI projects delivered since 2013 across insurance, construction, finance, real estate, and operations
$55B+ in business value optimized across all client work
Built multiple AI companies from scratch
Proprietary AI systems trained on 13+ years of production-grade patterns
Expert review and certification on every model and deliverable

Business & Finance

Former CEO: managed teams, raised capital, pitched investors
Presented AI value to boards, PE firms, and growth equity investors
Translated technical capabilities into valuation increases and margin improvements
Coached by top sales and leadership experts on value articulation

My Approach

"Every CEO has CRM data. Most don't know what it's telling them. I do — because I've read a thousand CRMs and I know exactly which patterns mean money."

Principles

Start where the money is. Your CRM data is the fastest path to ROI. Always start there.
Prove value before you scale. $25K for the Accelerator. See results. Then decide about Transformation.
No new systems required. We work with what you have. No IT projects. No migration headaches.
Build capability, not dependency. Our goal is to make you strong enough to do this yourself — not to need us forever.
ROI at every step. Each phase pays for itself, then some. No "trust me, it'll pay off eventually."

I Know Exactly Which CRM Insights Will Move Your Revenue Needle