Consulting
SMB & mid-market
Design, build, and manage personalized enterprise systems with AI — production systems inside the business, and Horatius diligence on buy-side files.
Get the Diagnostic →About
Luther Birdzell — consulting that ships enterprise systems with AI.
Data2Dollars helps SMB and mid-market management teams use technology to make their companies more valuable. Before this, Luther founded OAG Analytics and built production ML for energy operators.
Founder & CEO
Luther Birdzell
Luther is who you hire. He sells and leads consulting — personalized enterprise systems with AI — plus software-led selling for strategic accounts (we embed, or we teach your teams), and the productized offers that grew out of that work: d2d-energy, BestBid, and Visual Data Rooms.
At OAG Analytics he shipped production machine-learning systems for energy operators. That operator DNA is why Data2Dollars measures in green money, leads with agentic engineering, and refuses to sell a seat instead of a system.
He holds a degree from Dartmouth College and is based in Nashville, Tennessee.
What we do
Consulting first. Services and products second.
Software-led selling
Services · strategic accounts
Walk into the meeting with working software preloaded with the buyer’s assets — we embed as the agentic AI partner, or we teach sales, delivery, support, and engineering to run the motion.
How it works →Products: d2d-energy, BestBid, Visual Data Rooms. Leaders in agentic engineering — the build method, not a fourth product.
Operating principles
How the work gets done.
Systems, not seats
We sell consulting and productized offers — not a platform license.
Measure value, not activity
Green money is how we measure. It is not the company name.
Agentic engineering
Better, cheaper, faster, more secure — how we ship for SMBs and mid-market.
Screenshots or systems
A prototype answers “can this work?” A system ships and moves a number.
Start with Luther.
Diagnostic for consulting. Deal path for Horatius + Visual Data Rooms.