The First Step

The P&L AI Value Diagnostic

One consulting front door for operators and for buy-side deal teams. Choose your path, submit the same form, or book Luther on Calendly. Map delivered in 5 business days from the working session.

Choose your path

Same diagnostic. Different room.

For SMB and mid-market management teams who want technology that makes the company more valuable.

What you get

A map, not a pitch.

An opportunity map

Tied to P&L lines

Highest-value AI opportunities — bid leakage, job cost, AP/LOE, and the lines next to them — sized in dollars, not activity.

Feasibility & sequencing

What to do first

Each opportunity scored for feasibility and sequenced, so you know what to build first and what can wait.

Where NOT to spend

Discipline, in writing

Initiatives that will burn budget without moving a line — named, so you can stop funding blue money.

Who is in the room

Luther plus whoever owns the P&L lines in scope — typically CEO/COO and the ops or finance lead who can speak to bid desk, job cost, or LOE.

What to bring

A recent P&L (or the cost/revenue lines you care about). No deck required. Optional: one workflow that hurts — bid leakage, job cost variance, AP/LOE.

How it works

Intake → working session → map in 5 business days.

1

2-minute intake

Form below (or Calendly). We reply within 3 business days.

2

Working session

Operators: pressure-test opportunities against your P&L. Deal teams: a Horatius fit pass on the live file.

3

Map in 5 business days

Clock starts at the working session — prioritized, dollar-sized output. Valuable even if we never continue.

Start

Get the Diagnostic.

We reply within 3 business days. No public pricing — the diagnostic tells us both whether there's a fit.

Prefer to talk first?

Not ready to talk?

Download the Green Money ROI Ladder worksheet

Score where each of your AI initiatives sits on the ladder — and what it takes to climb. We'll email you the PDF.

One email with the download link. No list, no drip.